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March 9, 2009 · Posted in Home Page · Comments Off on Home 

Afternoon Keynote:
ESPN’s J.A. Adande

Acclaimed Sports Journalist to Look at the Metaphors Between Sports, Life and Business

JA AdandeCurrently a senior writer covering the NBA for ESPN.com, an “Around the Horn” panelist and formerly with the Los Angeles Times, Adande will speak about his shift from print to online media with ESPN and how, when he is thinking about reporting, it’s not just about the game being played but how he will report on the game as well.

As ESCA Digital’s afternoon keynote address he will share his perspective on the changing dynamics of digital media followed by audience Q&A.

Click here to view the conference program

Click here to register to attend

CEA’s Shapiro to Keynote

Conversation to Focus on Innovation in Digital Entertainment

Shapiro_GaryGary Shapiro, President and CEO of the Consumer Electronics Association (CEA) and best-selling author, will join the home entertainment industry at the 9th annual ESCA Digital Conference at the Luxe Hotel on Sunset on March 28 in Los Angeles. Shapiro will be joined by Consumer Electronics Daily Paul Gluckman in a keynote conversation, which will address CEA’s support of the UltraViolet format and the evolving digital entertainment market, as well as Shapiro’s own efforts to promote innovation in the United States. As author of the new book, “Ninja Innovation,” and as head of the world’s largest technology trade show, International CES, Shapiro has worked with the world’s leading corporations to create polices and programs that have launched some of the world’s most revolutionary products. During his keynote he will discuss key strategies he has learned that have led businesses to record-breaking profits, while avoiding traps that could have led to crushing failures.

Shapiro’s ESCA Digital keynote conversation will be his first appearance in Hollywood since the announcement at International CES of a partnership with DEG for the promotion of UltraViolet, in which consumers purchasing an eligible connected TV or BD player will receive up to 10 free UltraViolet movies to kick start their collections. “I put innovation at the pinnacle of economic performance because without it, we are idle,” Shapiro writes in his latest book. “With it, we achieve great success.”

Innovation will be the ongoing theme throughout the day at ESCA Digital, which will focus on workflows, standards and processes needed create the new digital home entertainment supply chain.

Click here to view the conference program

Click here to register to attend

ESCA Goes Digital!

Special Edition of Industry’s Annual Supply Chain Event Announced for March 28 in LA


LOS ANGELES — DEG and MESA have announced the return of their acclaimed annual event, ESCA, the Entertainment Supply Chain Academy, which for over eight years has advanced efficiencies in the distribution of entertainment media. From the DVD to Blu-ray Disc and now with our industry’s current digital transition, ESCA has always presented innovative ideas and home entertainment thought leadership.

ESCA Digital is scheduled for March 28 at the Luxe Hotel on Sunset Blvd. in Los Angeles.

This year the partnering associations have announced ESCA is going totally digital — coming at a time when new workflows, standards and processes need to be refined and developed.

Under the direction of the DEG and MESA Advisory Boards, this year’s program will bring out operations and digital distribution executives representing all major studios, along with their tier one technology service provider partners.

The conference program features three distinct sessions addressing the broad scope of the digital supply chain, each introduced by DEG committee chairs:

Session One: Behind the Scenes
Introduction by DEG Media & Content Operations Chair Larry Wilk of the Walt Disney Studios

Session Two: Necessities for Market Launch in the Digital Space
Introduction by DEG Developing Platforms Chair Mark Turner of Dolby Laboratories

Session Three: The Evolving Digital Consumer Lifestyle
Introduction by DEG UltraViolet Marketing Chair Rich Marty of Sony Pictures Home Entertainment

Here’s what’s being discussed:

  • By the Numbers: Digital Details
  • KEYNOTE CONVERSATION: Innovation and Evolution in Digital Entertainment
  • Metadata Madness
  • AFTERNOON KEYNOTE: A Look at the Metaphors Between Sports, Life and Business
  • Evolution of the Digital Supply Chain
  • Preparing Content for the Digital Marketplace
  • The Importance of User Experience
  • Technology Spotlights


Who Should Attend:

  • Entertainment Content Holders
  • Marketing Executives
  • Digital Retail Distribution Partners
  • Operations and Supply Chain Executives
  • Digital Services Providers
  • Authoring and App Developers
  • Quality Control Facilities
  • IT Execs and Software Providers
  • Digital Transport and Compression Providers

Every year ESCA attendees return to their offices with actionable insights that transform the way they do business and advance their preparedness for the challenges of today’s new and emerging content delivery systems.

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