Final Program

*Subject to Change

8 a.m. – Registration Opens
9 a.m. to 5:45 p.m. – Conference Sessions
5:45 p.m. – Networking Reception

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9 – 9:10 a.m.
Welcome Remarks

Amy Jo Smith, Executive Director, DEG: The Digital Entertainment Group


9:10 – 10 a.m.
By the Numbers: Digital Details

Research authorities set the stage for the day’s agenda by presenting macro/micro industry trends and outlooks based on the digital proliferation of content, hardware, retail channels, devices and other consumer drivers. In addition to the numbers they will provide context for the interconnected platform that “digital” means to both the industry and our customers.
Moderator: Guy Finley, Executive Director, MESA
Presenters:
Paulette Hebert, Senior Category Analyst, Entertainment, The NPD Group
Alex Place, Account Executive, Interpret
Mary Shelton Rose, Advisory Partner, Entertainment, Media and Communications, PwC

10 – 10:45 a.m.
KEYNOTE CONVERSATION: Innovation and Evolution in Digital Entertainment
“I put innovation at the pinnacle of economic performance because without it we are idle. With it, we achieve great success,” CEA President and CEO Gary Shapiro writes in his latest book Ninja Innovation. As head of the world’s largest technology trade show, International CES, Shapiro has worked with the world’s leading corporations to create policies and programs that have launched some of the world’s most revolutionary products. During his keynote conversation Shapiro with CE Daily’s Paul Gluckman will discuss key strategies that have led businesses to record-breaking profits and what these lessons could mean to the future of home entertainment. Attendees are invited to ask questions of Shapiro for an engaging dialogue.
Gary Shapiro, President and CEO, Consumer Electronics Association (CEA)
Interviewed by: Paul Gluckman, Managing Editor, CE Daily


10:45 – 11:15 a.m.
NETWORKING BREAK


11:15 – 11:30 a.m.
Technology Spotlight: Intel
Intel is the world’s largest chip maker and is central to almost every digital device – from the brains of your everyday PC to the workhorse compute server in the data center. In phones, tablets, and almost everything for tomorrow’s digital world they are taking great strides in media technologies, including Ultraviolet™, planning to collaborate with best in class retailers, like VUDU, to bring the optimal consumer experience. This spotlight presentation shares how they are listening to their customers, understanding the complexities of today’s digital ecosystem, and developing a vision to take Ultraviolet™ to an entirely new level.”
Amit Balan, Head of Marketing, Vudu
Andrew Fry, Strategic Partnerships and Marketing, Intel
Valeri Shah, Director of Marketing, Intel Media Services


11:30 – 11:50 a.m.
Session One: Behind the Scenes
What progress has the DEG made with creating standards and recommendations in the digital supply chain? Hear from the DEG Task Forces what changes and recommendations are in place to help support the fast growth in digital entertainment.
Introduction by DEG Content and Media Operations Chair Larry Wilk of the Walt Disney Studios


11:50 a.m. – 12:30 p.m.
Metadata Madness
How is metadata “wrangling” a collaborative process across multiple partners that enable seamless workflows throughout th e digital supply chain? What impact will unique identifiers make on existing production and global distribution of digital content? Can we leverage these industry standards into UltraViolet, streaming and EST to adopt new business models and revenue streams? This discussion digs deep into the challenges and opportunities the evolving digital ecosystem is facing.
Moderator: Eric Iverson, Vice President of IT, Sony Pictures Entertainment
Panelists:
Filiz Bahmanpour, Director, Information Technology, Film & West Coast TV, NBCUniversal
Kelly Fong, Director, Digital Operations Integration at Warner Bros. Technical Operations
Thomas Stilling, Vice President, Worldwide Home Entertainment, 20th Century Fox Home Entertainment
Kip Welch, President, EIDR – Entertainment ID Registry
Kevin Wyatt, Business Development Director, Rovi


12:30 – 12:45 p.m.
Technology Spotlight: Dolby
Dolby presents: “The Importance of Premium Audio in Mobile Entertainment” a high level overview of scientific and consumer research which illustrates the power of audio as part of the overall entertainment experience, particularly on mobile devices.
Ron Geller, Vice President, Worldwide Content Relations, Dolby Laboratories


12:45 – 2 p.m.
NETWORKING LUNCHEON

Sponsored by: Intel


2 – 2:30p p.m.
AFTERNOON KEYNOTE: A Look at the Metaphors Between Sports, Life and Business
Acclaimed sports journalist J.A. Adande shares his perspective on the changing dynamics of digital media. Currently a senior writer covering the NBA for ESPN.com, an “Around the Horn” panelist and formerly with the Los Angeles Times, Adande will address his shift from print to online media with ESPN and how, when he is thinking about reporting, it’s not just about the game being played but how he will report on the game as well. His keynote will be followed by audience Q&A.
J.A. Adande, On-Air Personality and Senior Writer, ESPN.com


2:30 – 2:45 p.m.
Session Two: Necessities for Market Launch in the Digital Space
What keeps everyone up at night? What are their priorities for making sure their companies, content and technologies have a foothold in the most promising areas of digital entertainment?
Introduction by DEG Developing Platforms Chair Mark Turner of Dolby Laboratories


2:45 – 3:30 p.m.
Preparing Content for the Digital Marketplace
Next generation access models (e.g. UltraViolet, other cloud-based multi-screen), next generation formats (e.g. 3D, 4K), and the expansion of content (e.g. 2nd Screen) are all important technologies that impact how we prepare content (and the various pieces of content that accompany the core product) for consumers. What is the customer demand? How are these advan ces coming to market? How is the supply chain effected by these trends? What opportunities and challenges exist for the digital supply chain to be as efficient and effective as possible while addressing these emerging needs?
Moderator: Mark Teitell, General Manager, Digital Entertainment Content Ecosystem (DECE)
Bryan Barber, Vice President, Global Business and Technology Strategy, 20th Century Fox Home Entertainment
Andrew Fry, Strategic Partnerships and Marketing, Intel Corporation
Ellen Goodridge, Vice President, Global Digital Operations and Product Development, Sony Pictures Home Entertainment
Albert Koval, Vice President, Software Testing, Testronic


3:30 – 4 p.m.
NETWORKING BREAK



4 – 4:45 p.m.
Evolution of the Digital Supply Chain
How have traditional replicators and authoring facilities transformed their business to meet the demands of a digital services model? How is 3D content being delivered now and how will 4K be delivered in the future? How exactly does the UltraViolet workflow work, why is it constantly improving and what are the realities of the marketplace? If supply chain partners place content in a common place (such as the cloud) and in a uniform way, will that commonality make it faster, better, easier and more efficient to deliver it to consumers? This panel session discusses how the supply chain is evolving to handle the delivery of entirely new types of content including second screen, interactive elements and transmedia?
Moderator: Mark Turner, Content Relations, Dolby Laboratories
Panelists:
Brad Collar, Senior Vice President and General Manager, GDMX – Global Digital Media Xchange
John Crosier, Senior Vice President, Digital Architecture and Delivery; and DEG Member Advisory Council (MAC) Ambassador
Andy Shenkler, Executive Vice President, Operations & Business Strategy, Sony DADC New Media Solutions
Erik Weaver, Production in the Cloud, Project Lead, ETC – Entertainment Technology Center, USC


4:45 – 5 p.m.
Session Three: The Evolving Digital Consumer Lifestyle 
The consumer has a multitude of entertainment options. How, what and where are they using, buying and consuming filmed entertainment? How are their behaviors changing? What’s working and what’s ahead?
Introduction by DEG UltraViolet Marketing Chair Rich Marty of Sony Pictures Home Entertainment


5 – 5:45 p.m.
The Importance of User Experience
Physical media is an excellent example where our industry agreed on standards through the format itself and the user experience (UX) was uniformly excellent. In digital media the user experience across the ecosystem of devices, systems and providers is not as uniform and ultimately the consumer suffers. While tablets and smartphones are highly versatile devices, the fact remains that media consumption is its primary sales engine and source of consumer satisfaction. What impact does UX have on the content being served to the multitude of consumer devices? Will building a robust digital supply chain help drive exceptional user experience for the consumer?
Moderator: Rich Marty,Vice President, Emerging Platform Development & Marketing, Sony Pictures Home Entertainment
Steven Chester, Vice President, Global Media & Entertainment, Akamai
Seth Hallen, Chief Executive Officer, Testronic
Thomas Hughes, Senior Vice President , Worldwide Digital, Lionsgate
Matt Kennedy, Chief Creative Officer, Cinram/1K Studios
Jim Taylor, Head of Technology and Product Development, UltraViolet/DECE


5:45 p.m.
Closing Remarks
Guy Finley, Executive Director, MESA


5:45 – 7 p.m.
NETWORKING RECEPTION

Sponsored by: Cinram and Dolby

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