Final Program

*As of May 19, Subject to Change

12 p.m. – Registration Opens
1 p.m. to 5:30 p.m. – Conference Sessions
5:30 p.m. – Networking Reception


1 – 1:05 p.m.
Welcome Remarks
Larry Wilk
, Conference Chair and Digital Ambassador, DEG: The Digital Entertainment Group

1:05 – 1:30 p.m.
Start your engines! HP & NASCAR Provide Real-Time Coverage
For NASCAR, it’s all about real-time coverage – real-time responses to traditional, digital, broadcast and social media outlets to remain in the driver’s seat. During this session you’ll hear how HP collaborated with NASCAR to better serve their industry, media, fans and sponsors by creating the NASCAR Fan Media Engagement Center – a solution based on HP’s Interactive Media Command Center that can synthesize your big data in real-time.
Jeff Caldwell, North America Managing Director, Industry Consulting,  HP Enterprise Services

1:30 – 1:35 p.m.
Session Sponsorship and Moderator Introduction
John King, Senior Sales Engineer, Aspera

1:35 – 2:10 p.m.
Behind the Wheel of the New Digital Entertainment Supply Chain
As Hollywood repositions its production workflows and distribution systems to accommodate digital files and digital products, a new breed of studio executives are driving this transition by souping up traditional business supply chain best practices to accommodate the new opportunities and challenges of the new digital supply chain. As always, speed and efficiency set the pace, but winning teams are also required to support international drivers with more product in expanding markets. Meet leading digital operations executives in Hollywood who are pushing the speed limit on development of how digital content is distributed from the studio to the street.
Moderator: Larry Wilk, Conference Chair and Digital Ambassador, DEG: The Digital Entertainment Group
Susan Cheng, Vice President, Supply Chain Planning & Data Governance, Warner Bros. Entertainment
Ellen Goodridge, Vice President, Global Digital Operations & Product Development, Sony Pictures Home Entertainment
Mark Sgriccia, Executive Director, Programming & Distribution, Digital/On-Demand Team, Lionsgate
Thomas Stilling, Vice President, Product & Promotion Management, 20th Century Fox Home Entertainment

2:10 – 2:40 p.m.
Fueling High Performance through Better Data
The gears that mesh smoothly together to power the engine – In this section of the course, we’ll show how integrated data shifts data from the background to a key driver of results, including how EIDR can improve engine efficiency and how DDT can report results.
Kip Welch, President & Chairman, Entertainment ID Registry Association
Jay Reinbold, Senior Vice President, Category Management Worldwide, Warner Bros. Home Entertainment

2:40 – 2:55 p.m.
Cannes 2014: Better Data and Smarter Deals
The Cannes Film Market is one of the world’s leading venues for film sales, with more than 10,000 buyers and sellers, and around $1 billion in deals every year. Lately the big dealmakers at Cannes have been embracing digital innovation and striking more multi-platform and digital distribution deals. They’re looking for more sophisticated data for their purchase decisions, and there’s closer collaboration than ever between buyers and sellers. The demand for speed, automation, efficiency and a common language for the deal process has never been greater. This presentation provides a report from the front lines.
Jason Kassin, Co-Founder & Chief Executive Officer, FilmTrack

2:55 – 3:30 p.m.
Driving the Transition to Hi-Res Audio
Great cars and sound have always gone together. The latest developments in High Resolution Audio fuel better quality sound and turbocharge the download and streaming experience. Our speakers will address a number of workflow issues that are driving the transition to hi-res production and distribution, including a unified HRA definition and descriptors for Master Quality Sound; “best practices” for recording and archiving; specifications for secure proof-of-purchase; plus the need to establish hi-res meta data standards. Together these drivers will steer audio to new avenues of revenue!
Moderator: Marc Finer, Senior Director, DEG
Barak Moffitt
, Executive Vice President, Global Rights Management, Universal Music Group
Justin Smith, Director of Engineering, Warner Music Group

3:30 – 4 p.m.
NETWORKING BREAK – Pit Stop: Time to Refuel

4 – 4:15 p.m.
A Multi-Gen View of Consumer Technology, Media and Telecom Trends
Deloitte’s “Digital Democracy” survey compares and contrasts generational preferences of over 2,000 consumers, ages 14 and older in the U.S., revealing significant technology, media and telecommunications consumption trends including attitudes and behavior to advertising and social networks, mobile implications, media consumption preferences across platforms and devices, and the Internet.
Kevin Wescott, National Media & Entertainment Industry Leader, Deloitte Consulting LLP

4:15 – 4:30 p.m.
Bridging the Gap: Best Practices for Video Distribution and Monetization
As the demand for high quality video on every screen continues to grow exponentially, so does the demand for high quality viewing experiences. But managing the workflow for multi-platform content delivery, monetization and distribution requirements can be a confusing, time consuming and costly task. This session explores the challenges- and solutions- for optimizing and monetizing video and ad content for any IP-connected device.
Albert Lai, Chief Technology Officer, Media, Brightcove

4:30 – 4:45 p.m.
Social Media Vs. Email: A Digital Marketing Drag Race
With social media activity at an all-time high and new social platforms popping up every day, one is left to wonder: “Is anyone using email anymore?” Executives in the marketing & IT space are evaluating the value of their proprietary database and how much to invest in this area vs. emerging platforms. Join us as we put these 2 channels on the asphalt and see which vehicle has more horsepower in the race to the finish. The winner takes the checkered flag and a purse for your marketing & technology budget!
Seth Hallen, Senior Vice President, Creative Services, Sony DADC New Media Solutions

4:45 – 4:50 p.m.
Session Sponsorship and Moderator Introduction

John Crosier, Senior Vice President, Digital Architecture and Delivery, Cinram

4:50 – 5:30 p.m.
Under the Hood: Better Production & Delivery
The race is supported by many different sponsors and partners. Together, they improve the speed, quality and efficiency of the race, letting us get more mileage from our products using less fuel. In this section, we’ll cover how integrated race management systems deliver superior results.
Moderator: Guy Finley, Executive Director, Media & Entertainment Services Alliance (MESA)
Steven Chester, Vice President, Global Media & Entertainment, Akamai
John Crosier, Senior Vice President, Digital Architecture and Delivery, Cinram
Jay Friedman, ‎Director of Sales, bitMAX
John King, Senior Sales Engineer, Aspera
Doug Reinart, Chief Operating Officer, ContentBridge
Anupam Gupta, Executive Vice President, cloud Services, Vubiquity

5:30 p.m.
The Finish Line
Guy Finley, Executive Director, Media & Entertainment Services Alliance (MESA)

5:30 – 6:30 p.m.

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