ESCA | Mar 20, 2006, 17:26
Paul D. Mackinaw, principal consultant of Verisign's intelligent supply chain services group will be providing an overview of leading retail compliance strategies and ongoing programs as part of the Day One program at the Entertainment Supply Chain Academy in June.
"The supply chain will require trusted third-party networks," is a message he will underscore at the conference. Mackinaw's company, Verisign, is a leading provider of intelligent infrastructure services for the Internet and telecommunications networks. His talk will provide an update on the latest compliance programs at leading retailers including Wal-Mart, Best Buy and Tesco.
According to Mackinaw, who spoke at a recent IRMA Supply Chain Special Interest Group meeting in La Quinta, California, Wal-Mart is applying tremendous pressure on its suppliers to be RFID-capable. In contrast, Best Buy is engaged in a test that tags individual video games while In the U.K., mass merchandiser Tesco is retrofitting its store shelves with "smart shelves," whose sensors send reports when an item needs to be restocked.
The issue of out-of-stocks is an especially relevant one to entertainment executives; Verisign estimates that out-of-stocks can range as high as 18 percent. Mackinaw said, in any case, it behooves a movie studio about to spend millions of an a TV advertising campaign promoting a new DVD release to make sure that the supply chain has an adequate amount of product in the pipe line, while over-compensating to prevent out-of-stock situations by buying more than what is really needed, known as "stock-up" in supply chain vernacular, "cost lots of money and ruins your books," Mackinaw said.
"The supply chain will require trusted third-party networks," is a message he will underscore at the conference. Mackinaw's company, Verisign, is a leading provider of intelligent infrastructure services for the Internet and telecommunications networks. His talk will provide an update on the latest compliance programs at leading retailers including Wal-Mart, Best Buy and Tesco.
According to Mackinaw, who spoke at a recent IRMA Supply Chain Special Interest Group meeting in La Quinta, California, Wal-Mart is applying tremendous pressure on its suppliers to be RFID-capable. In contrast, Best Buy is engaged in a test that tags individual video games while In the U.K., mass merchandiser Tesco is retrofitting its store shelves with "smart shelves," whose sensors send reports when an item needs to be restocked.
The issue of out-of-stocks is an especially relevant one to entertainment executives; Verisign estimates that out-of-stocks can range as high as 18 percent. Mackinaw said, in any case, it behooves a movie studio about to spend millions of an a TV advertising campaign promoting a new DVD release to make sure that the supply chain has an adequate amount of product in the pipe line, while over-compensating to prevent out-of-stock situations by buying more than what is really needed, known as "stock-up" in supply chain vernacular, "cost lots of money and ruins your books," Mackinaw said.