ESCA | Apr 23, 2006, 13:40
Alison Casey, Business Director, Content & Services at U.K.-based research firm Understanding and Solutions (U&S), will be speaking at the Entertainment Supply Chain Academy conference on how shifting trends in the home video market are creating new challenges for a wide range of different companies operating in the home video supply chain.
With an ever-increasing number of DVD titles being released into the market, inventory management is becoming a key challenge for the industry. The skills required to handle the growing number of TV series, back-catalog movies and special-interest titles is often at odds with the requirements of managing new release movies. The ever-shortening window between theatrical release and DVD release, together with the multiple SKUs (stock-keeping units) of the same titles that the home video has to handle make the home video category an often-problematic market to manage.
With close to two thirds of sales volumes on new release movies being achieved in the first few weeks, it is becoming increasingly important to ensure that the right product gets to market in the right volumes at the right price. To ensure product is not “held up” in the supply chain, there is a growing trend of keeping things simple to ensure deadlines are hit.
As the DVD market reaches maturity, a number of studios are successfully working to open up non-traditional retail channels like drug stores and grocery outlets. Casey will look at the growth of this sector and the challenges in servicing these new accounts.
A further set of new challenges will come with the release of the new high-definition optical disc formats, where at least initially sales volumes will be hard to predict and are likely to differ significantly by channel.
The U&S presentation will also focus on the impact of new digitally delivered formats on the traditional home video supply chain and the important role of the retailers in the new digital age, if handled well the transition in the home entertainment market from physical media to digital delivery can significantly increase the overall amount of consumer spending.
Casey will briefly review the “new kids on the block” in the digital supply chain and look at the potential role of DVD replicators, distributors, wholesalers and packaging companies in this emerging sector.
For more information visit: www.uands.com
With an ever-increasing number of DVD titles being released into the market, inventory management is becoming a key challenge for the industry. The skills required to handle the growing number of TV series, back-catalog movies and special-interest titles is often at odds with the requirements of managing new release movies. The ever-shortening window between theatrical release and DVD release, together with the multiple SKUs (stock-keeping units) of the same titles that the home video has to handle make the home video category an often-problematic market to manage.
With close to two thirds of sales volumes on new release movies being achieved in the first few weeks, it is becoming increasingly important to ensure that the right product gets to market in the right volumes at the right price. To ensure product is not “held up” in the supply chain, there is a growing trend of keeping things simple to ensure deadlines are hit.
As the DVD market reaches maturity, a number of studios are successfully working to open up non-traditional retail channels like drug stores and grocery outlets. Casey will look at the growth of this sector and the challenges in servicing these new accounts.
A further set of new challenges will come with the release of the new high-definition optical disc formats, where at least initially sales volumes will be hard to predict and are likely to differ significantly by channel.
The U&S presentation will also focus on the impact of new digitally delivered formats on the traditional home video supply chain and the important role of the retailers in the new digital age, if handled well the transition in the home entertainment market from physical media to digital delivery can significantly increase the overall amount of consumer spending.
Casey will briefly review the “new kids on the block” in the digital supply chain and look at the potential role of DVD replicators, distributors, wholesalers and packaging companies in this emerging sector.
For more information visit: www.uands.com