Bhanu Srikanth

June 10, 2009 · Posted in Speaker Bios 

srikanth-bhanuBhanu Srikanth, Executive Director, Jargon Technologies

Bhanu transitioned into media technology from software engineering when she joined Panasonic Hollywood Lab (PHL) in the beginning of 2002. At PHL, as part of the core R&D team that developed and evolved the Blu-ray format, she was involved in various aspects of Blu-ray technology for last six years; starting from pre-conception stage through format standardization, building authoring tools and developing BD-Java titles and for the last two and half years involved in establishing Panasonic’s Blu-ray title production division.

Bhanu spearheaded PHL’s Blu-ray authoring group during the startup phase of the production, hiring and training the newly recruited staff. In that role, she led the development of asset delivery specification, pre-qualification procedures, authoring/programming practices and QC methodologies. She also programmed some of the first advanced BD-J applications. And as Manager of Technology Integration at PHL’s R&D division her role included overseeing advanced title and tool development to help realize PHL’s goal of exposing the unrealized capabilities of the format. In that role she interfaced with studios and creative teams on title architecture/implementation, interfaced with encryptors and replicators on BD-ROM production matters and with various player companies on compatibility issues.

And in the last year, as a faculty at Javelin’s HDTC, Bhanu co-developed targeted curriculum for various entities in Blu-ray Production chains to help them transition from DVD to Blu-ray. She conducts training seminars for studios, producers, authors/programmers for Javelin while being actively involved in development of BD-Live titles and establishment of BD-Live production workflow at PHL.

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