Final Program

Tuesday, June 23rd – “Build Blu” and “Focus on the Future”

8:30 – 8:35 a.m.
Conference Opening
Ron Sanders
, President, Warner Home Video and President, DEG: The Digital Entertainment Group

8:35 – 9:15 a.m.
ESCA 2009: Supply Chain Summit
A panel discussion sets the stage for this year’s Supply Chain Summit by gathering members of the ESCA Advisory Board and DEG Operations Committee to discuss the biggest challenges they’ve already conquered, are addressing now, and will potentially face. How has the economy changed delivery and returns strategies? What will their supply chain look like in five years? This exciting session provides a forum for informative Q&A about collaboration along the entire supply chain for home entertainment.
Moderator: Theodore Garcia, Media & Entertainment Lead, Northhighland

Steve Dahl, Senior Vice President, Worldwide Operations and IT, Walt Disney Studios Home Entertainment
Tom Emrey, Executive Vice President & Chief Operating Officer, Universal Studios Home Entertainment
Tony Korkunis, Senior Vice President, Retail Development, Twentieth Century Fox Home Entertainment
Dan Miron, Executive Vice President, Worldwide Supply Chain Management, Warner Home Video
Doug Reinart, Executive Vice President, Worldwide Operations, Paramount Home Entertainment

9:15 – 9:45 a.m.
KEYNOTE ADDRESS: The Content Challenge to Top Supply Chains
The Top 25 Supply Chains for 2009 have beaten the DJIA and S&P 500 for the fifth straight year. Now, Sustainability and the Content Economy bring fundamental challenges to traditional supply chains, impacting brand, intellectual property and revenues. How has sustainability and content impacted the high tech, life sciences, and consumer goods industries? What are the best supply chains doing to address the content consumer? What challenges are ahead?
Introduction: Ray Young, Chairman, WebConcepts
C. J. Wehlage, Director of Research, Hi-Tech and M&E, AMR Research

9:45 a.m.
Introductory Remarks “Build Blu”
Session Chair: Paul Scott, Executive Vice President, Sony DADC

9:45 – 10:05 a.m.
Home Entertainment Market Update
A presentation on the market conditions driving home entertainment including the latest figures and analysis on Blu-ray Disc and the overall state of our industry.
Alison Casey, Head of Global Content, Futuresource Consulting

10:05 – 10:45 a.m.
Aggregation Strategies and the Effect on the Physical Supply Chain
A panel will discuss the impact emerging aggregation strategies will have on how physical goods are delivered to retail: what impact this will have on sustainability, independent content holders, and shelf space?
Moderator: Paul Scott, Executive Vice President, Sony DADC

Ben Means, General Manager Aggregation Services, Sony DADC
Aimee Nelson, Merchandiser, Best Buy
Marie O’Reilly, Senior Vice President, Sales, FirstLook Studios/Millennium Media Services

10:45 – 11:15 a.m.
Networking Break

11:15 – 11:45 a.m.
Advances in Blu-ray Player Devices
This session details the features and functionality driving increased penetration rates of Blu-ray hardware to the consumer. Leading consumer electronics manufacturers will discuss opportunities/challenges with respect to their ongoing individual strategies, the importance of firmware, and how content integrates with these consumer critical updates.
Moderator: Marc Finer, Technical Director, DEG: The Digital Entertainment Group

Tony Jasionowski, Senior Group Manager, Panasonic Corporation North America, Technology Liaison & Alliances Group
Andy Parsons, Senior Vice President, Corporate Communications & New Product Planning, Pioneer Electronics (USA)
Jeff Talmadge, Director, Product Development & Systems Integration, Denon Electronics

11:45 a.m. – 12:30 p.m.
Blu Isn’t Built in a Day: The Lifecycle of a BD Project
Follow the journey of a Blu-ray Disc as it goes from the master to the retail shelf then to the consumer’s BD player.
Host: Peter Staddon, Senior Vice President, Sales & Marketing, Deluxe Digital Studios

Who Gets To Be Blu?
What issues affect a studio’s decision to greenlight Blu-ray titles and what impact does that decision have on the service providers’ supply chain? What are the key decisions project management and creative services teams have to make in terms of features, financial investment levels, ROI and talent expectations when starting a Blu-ray project?
Andrew Carlson, Executive Director of Interactive Media, New Wave Entertainment

Let’s Get Creative
Congratulations – you’ve initiated a new Blu-ray project! Now what? Creatives take us through how Blu-ray projects are approached from the service provider point of view and highlight the differences from DVD project timelines such as menus, coding, BD-Live and network services.
Matt Kennedy, Founder and Chief Executive Officer, 1K Studios
Doug Textor, Owner and Chief Executive Officer, The Cannery Agency

Cover Your Assets: Challenges in Preparation and Authoring
Leading authoring houses discuss the challenges of creating a Blu-ray title in the same timeframe as a DVD. Blu-ray requires a vertical integration of creative and programming, and the coordination of on-disc as well as off-disc assets. The average DVD has a few thousand lines of programming/authoring but a typical Blu-ray has over 160,000 lines of code! How do these companies meet the demands of this enormous workflow?
Steven Chester, Vice President and General Manager, Blink Digital
Juan Reyes, Technical Director, BluFocus

Shiny! But Does It Actually Work?
Blu-ray has transformed the concept of quality control (QC) and how this “last step” interacts with product development. Leading QC houses discuss the amount of work required and compare workflows, demonstrating how the compatibility matrix and checklist for Blu-ray is in fact far more complex than DVD. How do these variables impact our industry, project windows and expectations from clients?
Seth Hallen, President, Testronic Laboratories U.S.

It’s a-Live! But the Work Is Far From Over…
BD-Live and Network Services implementation begins in development and continues through replication all the way up to and through the product’s street date. Backbone and software technology providers discuss network services and hosting challenges as they relate to Blu-ray as a format, and reflect on title-specific decisions that were made to create a seamless consumer experience.
Bhanu Srikanth, Executive Director, Jargon Technologies
Zane Vella, President, Related Content Database (RCDb)

12:30 – 12:50 p.m.
BD-Live: Building a Bridge to the Consumer
Blu-ray and BD-Live builds a bridge from Hollywood directly to the consumer and creates a new facet in the home entertainment supply chain. A panel session explores how studios use BD-Live in conjunction with CRM and the use of data mining helps content holders get into their customer’s head, and explores additional creative uses for Blu-ray that will initiate as well as drive digital transactions by consumers.
Moderator: Marcy Magiera, Editor-in-Chief, Video Business

Kristopher J. Brown, Vice President, Worldwide High Def Market Expansion, Warner Home Video
Tracey Garvin, Senior Vice President, Marketing, Sony Pictures Home Entertainment

12:50 – 1 p.m.
Packaged Media Theft Assessment
Theft of packaged media goods including Blu-ray Disc has been an ongoing challenge, resulting in theft prevention costs, lost sales, and inventory management issues, among other problems.  The theft prevention methods currently in use have proved largely ineffective–particularly in combating internal theft–and have hindered sales for products that are not openly merchandised.  EMA and Capgemini recently collaborated on a study on Benefit Denial Technology, evaluating how it can better address issues with retail theft, increase sales, and drive efficiencies in the delivery of physical home entertainment. 
Introduction: Mark Fisher, Executive Vice President, Entertainment Merchants Association
Mark Landry, Vice President and Lead, North America Media Entertainment Group, Capgemini

1 – 2 p.m.
Networking Luncheon

2 p.m.
Introductory Remarks “Focus on the Future”
Session Chair: Darcy Antonellis, President, Warner Bros. Technical Operations

2 – 2:30 p.m.
The Future of Hollywood
Senior technology officers and executives from five of the major Hollywood Studios join together for a roundtable discussion on where Hollywood is going and the economic realities of the industry’s digital transformation. Topics for this esteemed group of technology experts and visionaries will include emerging technologies, outsourcing, windows/release schedules, and future business models for Hollywood service providers. In keeping with this year’s ESCA theme of building new formats, improving product category sustainability, and making the most effective technology decisions on future directions, each of the panelists will address the impact that today’s economic climate will have on their individual studio’s strategies.
Moderator: David Cohen, Associate Editor, Features, Variety

Darcy Antonellis, President, Warner Bros. Technical Operations
Chris Carey, Executive Vice President, Worldwide Technical Operations, Paramount Pictures
Chris Cookson, President, Sony Pictures Technologies, Sony Pictures Entertainment
Art Hair, Chief Technology Officer, Walt Disney Studios
Andy Setos, President of Engineering, The Fox Group

2:30 – 3 p.m.
KEYNOTE ADDRESS: Bolstering the Relevance of Physical Media in today’s Digital Lifestyle
Ashwin Navin, former President of BitTorrent, the world’s largest P2P file sharing network, speaks about lessons he’s learned from legitimate and illegitimate digital distribution of film and TV, as well as the opportunities for physical media to stay relevant in the modern consumer’s lifestyle. He will also introduce his new company, Free Stream Media.

3 – 3:30 p.m.
The Digital Consumer of the Future
Our industry is embarking on a fundamental shift where an end-user would have the chance to buy a right to a title for use anytime, in any place, on any device. This ubiquitous consumer will be inundated with content from complimentary and competing sources on each of these authenticated devices. Industry initiatives such as Digital Copy offer opportunities for content holders to educate and strengthen their relationship with their customer as these game-changing ideas evolve in the marketplace. Presentations will describe and discuss this promising content ecosystem and highlight proven strategies.
Jane Buckingham, President, Trendera
Dorinda Marticorena, Senior Vice President, Worldwide Marketing and High-Definition, Warner Home Video

3:30 – 4 p.m.
Monetizing Content Now and for the Future
Currently, consumers have many options on how, where and when they consume content. They will also have a plethora of options on how content will be delivered to different storage mediums, form factors, and devices. This session illustrates that content is the driver of value to other industries and monetization of content in the expanding marketplace, both physical and digital, is achievable. Questions to be answered include the following: How does pricing work when the product is information? How will the home entertainment industry evolve and how will retailers cope? How do content holders harness their relationship with consumers in the digital value chain? How do we approach and persuade consumers to continue owning versus borrowing?
Richard Bullwinkle, Chief Evangelist, Macrovision
Kevin Westcott, Principal, Media & Entertainment, Deloitte Consulting

4 – 4:30 p.m.
Networking Break

4:30 – 5 p.m.
Preparing Assets for the Future
This panel of companies specializing in digital asset management (DAM) will approach the concept of cyber lockers, the availability of tools to help both businesses and consumers manage their content libraries, and what DAM means to our industry. In the future, every time there is a transaction adding content to a library, a notification will be delivered to both the content holder and their service provider. What opportunities will be provided to the studios to further identify and interact with that consumer? This main stage panel will provide an introduction to the Storage/DAM breakout the morning of Day Two where best practice recommendations for content holders and CRM case studies will be presented and discussed.
Moderator: Tom Moran, Senior Director, Media and Entertainment Markets, Savvis

Matthew Fischer, Director, Digital and On-Demand Solutions, Arvato Digital Services
Colleen Quinn, Global Program Director, Interactive Advertising and Media & Entertainment, Teradata
Usha Srinivasan, Vice President of Product Marketing, Vobile
Igor Vezmar, Vice President, Program Management, Ascent Media Group
Lance Ware, Senior Vice President of Technology, Technicolor Electronic Distribution Services

5 – 5:30 p.m.
The Future of 3D in the Living Room
Insightful panel discussion on 3D as it specifically pertains to the consumer’s living room. Where is the technology currently positioned, how will it be deployed, and how will packaged media play a significant role in the consumer’s adoption of emerging 3D technology?
Moderator: Marcy Magiera, Editor-in-Chief, Video Business

Jim Bottoms, Managing Director Corporate Development, Futuresource Consulting
Brad Collar, Subgroup Chair, SMPTE 3D Task Force and Vice President, Technology, Warner Bros. Entertainment
Phil Lelyveld, Program Manager, Consumer 3D Experience Lab
David Wertheimer, Executive Director, Entertainment Technology Center at USC

5:30 p.m.
Closing Remarks – Day One
Amy Jo Smith, Executive Director, DEG: The Digital Entertainment Group

5:30 p.m.
Cocktail Reception


Breakout Session: Asset Management and the Digital Supply Chain
Wednesday, June 24th – 9:30 a.m. to 12 p.m. – Click title for more details.

Wednesday, June 24th “Go Green” and “Digital Den”

8:30 a.m.
Introductory Remarks “Go Green”
Session Chair: Larry Wilk, Vice President, Worldwide Operations, Walt Disney Studios Home Entertainment & DEG Green Ambassador

8:30 – 9:30 a.m.

Dan Esty, Hillhouse Professor of Environmental Law and Policy, Yale University and Author, “Green to Gold”

9:30 – 12 p.m.
Go Green
As a follow-up to the successful Green Media Summit held in April of last year, “Go Green” this year will offer rapid fire presentations on sustainability methods, case studies, research, regulations, and actionable ideas. In this section you will hear from a number of companies and thought leaders both inside and outside of the home entertainment industry on how the green movement is progressing even through these tough economic times. The question you will ask yourself, your company or your team is can we afford NOT to “Go Green”?

9:30 – 10 a.m.
Sustainability Information and Ideas
The opening session will present macro level trends in business, in government, and industry approaches to dealing with sustainability. A number of speakers will present ideas on how you can interpret the various initiatives, whether corporate, governmental, or consumer oriented, that impact how we do business today. How does the new government administration look at sustainability and the effect the green movement has on industry, businesses and their customers? What approaches are used by businesses to allocate or meet their sustainability goals in this challenging economy? What renewable energy efforts will emerge that could positively influence your business model?

Supply Smarts: Measuring the Green Supply Chain
Daniel Aronson, Strategy & Change, Communications, IBM Business Consulting Services

Improve Your Green Process: Using Six Sigma Tools to Reduce Environmental Impact
Max Just, Manager and Subject Matter Expert, Media & Entertainment Group, Capgemini

Sustainability Vision and Strategy: Consumption Levels
Thaddeus Malit, Director, Power and Energy Consulting Group, Deloitte Consulting

10 – 10:30 a.m.
Green Approaches and Directions of Related Industries
What are other industries doing to meet their sustainability goals? How are companies making an impact on their global carbon footprint through innovative approaches to sustainability and what can our industry learn? Whether through design elements, product labeling, consumer outreach or sustainability programs, these examples from research, consultants and companies in the retail, music, consumer electronic and consumer packaged goods will provoke a better understanding of how your company can update its sustainability plan.

CEA on Green
Parker Brugge, Vice President, Environmental Affairs and Industry Sustainability, Consumer Electronics Association (CEA)

Panasonic’s Green Initiatives
Mark Sharp, Group Manager, Corporate Environmental Department, Panasonic Corporation North America

Packaging Optimized for Sustainability
Sean Sabre, Regional Supply Chain Manager, Americas, ModusLink

10:30 – 11 a.m.
Networking Break

11 a.m. – 12 p.m.
Sustainability in the Home Entertainment Supply Chain
What are we doing across our industries supply chain to continue to drive savings and footprint reduction? A comprehensive look at our segment with overviews of measures taken by member companies involved with the DEG Green Task Forces to reduce the overall carbon footprint for the home entertainment supply chain.
Bob Bauer, Vice President, Worldwide Supply Chain, Warner Home Video
Eric Corry, National Sales Manager, AGI Polymatrix
H. Anthony DiRico, Vice President of Sales and Marketing, Hub Folding Box Company
Darryl Laing, Director, Business Development & Marketing, Viva Marketing
Mike MacDonald, Executive Director, Supply Chain Operations, Sony Pictures Home Entertainment
David Padula, Manager, Materials Procurement, Paramount Home Entertainment
Mark Pierson, Director Supply Chain/Logistics, Paramount Home Entertainment
Doug Wynalda, National Sales Manager, Wynalda Litho

12 – 12:10 p.m.
Consumer Home Piracy Study
A presentation of the comprehensive study on Consumer Piracy which probed consumer behavior related to the copying of DVDs. Key findings show consumer piracy levels by content type, identify the most common copying methods, and likelihood to purchase DVDs when frustrated from copying. The presentation will include a separate analysis of DVD-to-Box Office revenues for top film titles describing an approach to measuring the value of content protection.
Tony Knight, Senior Product Manager, Macrovision

12:10 – 12:30 p.m.
Anti-Piracy Update
Whether it occurs during production or at retail, through organized crime or casual theft, piracy is an ever-present threat. This presentation will address this critical issue along the entire physical supply chain. What methods exist today that were technologically prohibitive just a few years ago at launch? Are there ways to prevent the compression of BD to a DVD9 using available HD codecs?
Carolyn Mason Bacon, Director of Global Anti-Piracy Strategy and Operations, The Walt Disney Company

12:30 – 12:35 p.m.
ESCA Conference Closing Remarks: Build Blu, Go Green and Focus on the Future
Bob Chapek
, President, Walt Disney Studios Home Entertainment and Chairman, DEG: The Digital Entertainment Group

12:35 – 1:30 p.m.
Networking Luncheon

1:30 – 1:35 p.m.
Introductory Remarks “Digital Den”
Blair Westlake, Corporate Vice President, Media & Entertainment Group, Microsoft

1:35 – 3:15 p.m.
The Digital Den
What’s new and going to change the way content holders deliver their programming in both physical and digital ways? Parks Associates takes center stage at ESCA this year to provide a cavalcade review of what’s new, what’s coming and what’s about to change the way consumers consume home entertainment.
Host: Stuart Sikes, President, Parks Associates

Companies Presenting (in order of appearance):
Ron Yekutiel, Chairman & CEO, Kaltura
Paulette Pantoja, Founder and Chief Executive Officer, BluFocus
Diya Jolly, Product Manager, Freewheel
Brad Gleeson, Senior Vice President, Business Development, MOD Systems
Arnaud Dudemaine, VP Sales and Business Development, Audionamix
Tyler Goldman, CEO, BuzzMedia
James Segil, President, Edgecast
Eric Morris, Vice President of Sales, Ooyala
Bryan T. Biniak, CEO, Jacked
Alex Castro, Chief Executive Officer and Co-Founder, Delve Networks
Yangbin Wang, Chief Executive Officer, Vobile

For a more detailed list of the Digital Den, including information about the companies and what time they will appear, click here

3:15 – 3:30 p.m.
Networking Break

*All ESCA participants and attendees are invited to attend the separate IDMA/DVDA session and awards ceremony

3:30 – 5 p.m.
The Future of Digital Media Publishing in the 21st Century
Join the IDMA/DVDA and their panel of industry notables for an informed discussion of digital media publishing in the 21st century, the current and future problems as well as proven and proposed solutions.

The IDMA/DVDA are soliciting your digital media questions online and will select several of the most interesting to put to our distinguished panelists.

You can submit your questions at the IDMA/DVDA website here.

5 – 6 p.m.
IDMA/DVDA Excellence Awards
The Excellence Awards are the longest-running peer-judged awards recognizing and rewarding excellence in the creation of both DVD and Blu-ray Disc titles. The IDMA/DVDA Excellence Awards also induct noted industry individuals into the IDMA Hall of Fame.

6 p.m.
Cocktail Reception

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