Seth Hallen, President, Testronic Laboratories

May 6, 2010 · Posted in Speaker Bios 

Seth Hallen
Testronic Laboratories

As President of Testronic Laboratories, Hallen oversees US operations and brings his 20 years of leadership experience to the execution of the company’s strategy in emerging digital markets. Prior to Testronic, he was Vice President of North American Operations at Lightworks, the developer and supplier of high-end editing solutions for film and television.

Hallen got his start in home video when in 2000, he was recruited by Lightning Media in Hollywood, CA, to handle sales, marketing and business development overseeing the development of their Digital Media Services and DVD Authoring divisions.

Two years later, he ventured into television production and became the Director of Marketing and Business Development at the commercial production company Big Picture Studios, producing television commercials and representing the company’s roster of directors to ad agencies.
He gained further experience in the prep to post supply chain as Executive Vice President of Standard, a full-service production and editorial facility in Los Angeles.

Hallen’s production expertise was recognized when he won an Emmy Award in 2005 as Producer of TalkShow.TV, which was honored as Best Magazine Format Broadcast. The program was a talk/reality show distributed on cable, the Internet and video-on-demand during the spring of 2005.

Mr. Hallen currently serves as an Advisory Board Member of MESA as well as being a board member of both the Hollywood Post Alliance and the International Digital Media Alliance/DVDA. He holds a BA in Radio, Television and Film from the University of Maryland.


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