Joseph Kessler, Chief Executive, Intelligence Group

May 20, 2010 · Posted in Speaker Bios 

Joseph Kessler
Chief Executive
The Intelligence Group

Joe’s career spans nearly 30 years in communications, marketing and business strategy.  Currently, he is Chief Executive of The Intelligence Group (IG), a leading consumer insights firm focused on youth culture and consumer trends.   IG is the publisher of The Cassandra Report which, for 15 years, has been the definitive quarterly syndicated study of youth attitudes, behaviors and consumption for marketers.  IG also consults with an array of corporate clients and agencies on their marketing strategies for engaging youth audiences, including Microsoft, Visa, Nordstrom, Target, T-Mobile, Unilever and Time Warner, among many others.  IG is wholly owned by Creative Artists Agency (CAA), the largest entertainment and sports talent agency in the world.

Previously, from 2004 to 2008, Joe was a partner of SS+K (formerly Shepardson, Stern + Kaminsky), an integrated, non-traditional marketing communications agency that, among its many accomplishments, was part of the Obama for President media team during the campaign leading up to the 2008 elections with a focus on developing campaigns designed to get out the youth vote.  Previously, he served in a series of senior management positions at Weber Shandwick, the world’s largest public relations agency, including President of its Global Technology Practice and President of its Western Region operations.

Joe started his career as a Capitol Hill journalist and later served as a legislative aide to U.S. Representative Edward J. Markey (D-MA) and as press secretary to the late U.S. Representative Ted S. Weiss (D-NY).

In addition to his work with IG, Joe is a principal in Option A Advisors, a strategic business advisory firm that helps emerging communications and marketing services firms realize their asset value.  He serves as an advisor to web start-up Club Montrachet as well as Big Moving Pictures, a media production company.   He’s been a graduate level lecturer and adjunct professor at the USC Annenberg School of Communications and sits on the Executive Board of the Bogart Pediatric Cancer Research Program.

Joe graduated from Boston University’s College of Communications and now resides in Woodland Hills, CA with his wife and two children.


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