Brad Auerbach, Vice President, Strategic Business Development, Hewlett-Packard

May 31, 2010 · Posted in Speaker Bios 

Brad Auerbach
Vice President, Strategic Business Development

Mr. Auerbach is a senior entertainment executive with extensive and unique expertise in production, content acquisition, Intellectual Property law and licensing, on a global level. He is currently handling Strategic Business Development with Hewlett-Packard for the innovative Retail Custom Publishing initiative. He was the prime architect for Hewlett-Packard in structuring the entertainment industry’s first DVD manufacture-on-demand agreement with a major Hollywood studio.

Mr. Auerbach has had success in structuring many groundbreaking deals with a diverse range of rightsholders, including NFL, NBA, NHL, HBO, MTV, Live Nation, Marvel Entertainment, Olympics Committee, Screen Actors Guild, every Hollywood studio, Peter Gabriel, ESPN, Sesame Workshop, among numerous others. He has deep familiarity with each aspect of the media business, having sat on all sides of the deal-making table, on behalf of mobile, cable, satellite, Internet, hardware, software, distribution and production companies. He has held positions as Senior Legal Counsel with Qualcomm’s MediaFLO / FloTV enterprise, General Counsel for Philips Media (a division of Royal Philips Electronics, Netherlands) and Head Counsel, Business Affairs for Astro/MEASAT (Malaysia), the premier direct broadcast satellite operator in South East Asia. As the lead attorney of Business Affairs for Programming at Starz/Encore he structured the pay television industry’s largest Hollywood studio output deal, and the first to include SVOD (Subscription Video On Demand) rights.

Mr. Auerbach started his entertainment media career at Walt Disney Studios Home Entertainment, where he handled business affairs for the industry’s leading home video company, including Disney’s first copy protection deal and Disney’s first Pay Per Transaction deal. He has published dozens of entertainment articles worldwide (including his Law Review article “Biotechnology Patent Law in Britain and the United States”), and he has presented his views at numerous industry conferences across the globe. Mr. Auerbach helped form the Digital Entertainment Group, the industry-wide consortium that was the primary catalyst for the launch and spectacular success of the DVD format. He was a Founding Board Member of the Electronic Software Association, which not only established the E3 video game conference but remains dedicated to serving the business and public affairs interests of companies that publish video and computer games. He was the Founding Executive Director of the DVD-Audio Council, and has consulted to a handful of cutting edge clients. His past engagements include Warner Music Group, Playboy, Flexplay, Macromedia’s Mobile group and the Getty Museum. He holds a patent with Qualcomm relating to mobile phone media technology.
BA – Hamilton College, JD – Boston College.


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