March 9, 2009 · Posted in Home Page 

Look Who’s Coming to ESCA EDGE 2011

Click here for a list (title/company) of registered attendees

Warner Bros.’ Roadmap for The New Digital Frontier

ESCA EDGE’s roots are in supply chain, but the conference has grown in scope. While this year’s conference will touch on physical packaged media, the program will also focus on the explosion of digital opportunities. Warner has been at the forefront of this growth and two of their digital leaders will share how they are pioneering this evolving landscape.
Thomas Gewecke, President, Warner Bros. Digital Distribution, will share his vision on the myriad of growth opportunities available in the digital space, inclusive of Warner’s newest product offerings.Then, Darcy Antonellis, President, Warner Bros. Technical Operations, will share her unique perspectives on recent technology and advancements in media and entertainment innovation, including 3D and the incorporation of social media into all aspects of content distribution and assets.

Getting it Right From the Start: Opportunities of the New Digital Supply Chain

The DEG has been actively addressing the key issues involved in the development of a digital entertainment supply chain, with focus on the establishment of a Universal Media ID, Metadata, Reporting and File Standards. Introduced by Dan Miron, Executive Vice President, Worldwide Supply Chain Management, Warner Home Video this presentation by John Crosier, Senior Vice President of Digital Architecture and Delivery, Cinram sets the stage for the Breakout Sessions where each task force will discuss specifics of these core elements and provide updates on the DEG Task Forces’ activities so far.

It’s Not An iPad, It’s a Media Tablet: What this means to the future of (not just at home) entertainment

While the iPad is a highly versatile device, the fact remains that media consumption is its primary sales engine and source of consumer satisfaction. Combining wireless Internet access with anywhere/anytime entertainment delivery, this revolutionary media tablet virtually sells itself to consumers, guaranteeing that it will be the latest contribution to the fundamental changes in the movie business and other media sectors. Michael McGuire, Vice President for Gartner, Inc.’s Media Industry Advisory Services team, will present his exclusive forecasts for the coming wave of tablets and other Internet-enabled devices that will shape the future of (not just at home) entertainment.

Media & Entertainment & The Cloud: How Media Companies are using the Cloud today and how they will be using it tomorrow

The Cloud has been THE hot topic of discussion in the industry, and analysts are predicting that Media & Entertainment will adopt cloud technologies at a pace faster than almost all other industries. In this session, Jake Winett, Worldwide Director of Industry, Media & Entertainment, Microsoft, will discuss how media companies are already beginning to leverage the cloud to manage and deliver applications and content and how the future of cloud platforms in M&E will evolve and have a profound effect on the economics of digital media.

All Things 3D: Refining the 3D Home Entertainment Supply Chain

There’s more to taking a 3D movie and transferring it to the small screen. The viewing experience at home comes with its own unique optical characteristics, which necessitates a new post production process. Buzz Hays, Executive Stereoscopic 3D Producer, 3D Technology Center, Sony Corporation, will explain how Hollywood is working to perfect the 3D home entertainment experience, while creating new supply chain efficiencies. One of the leading experts in the field of modern stereoscopic production, Hays is responsible for overseeing the production and post-production of all 3D content and 3D technology consulting for Sony Corporation. He is one of the leading experts in the field of modern stereoscopic production. Recently, Hays produced the 3D version of the family adventure G-FORCE, a Jerry Bruckheimer Production for Walt Disney Pictures.

Evolution of the Entertainment Supply Chain:

Not too long ago they were known as replicators. Then they evolved into supply chain service providers. Either way, they have always been the go-to guys for the studios to manufacture, fulfill and expedite the delivery of home entertainment to their customers (retailers). Now that digital downloads are reinventing the Hollywood business model, how are these studio partners responding to continue to serve their customers and establish their future involvement in the delivery of home entertainment to e-retailers and directly to the consumer? This discussion among the senior executives listed below will explore their progress.

Moderator: Chris Carey, ESCA EDGE Conference Chair, Home Entertainment Industry Consultant
Ahmad Ouri, Chief Marketing Officer, Technicolor
Michael Frey, President, Global Digital Services, Sony DADC

Steve Brown, Chief Executive Officer, Cinram
Peter Staddon, Senior Vice President, Worldwide Sales & Marketing, Deluxe Digital
Bill Segil, Senior Vice President, Global Video, Arvato Digital Services


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