Mike McGuire

April 21, 2011 · Posted in Speaker Bios 

Vice President of Research, Media

Mike McGuire is a research vice president for Gartner, Inc.’s Media Industry Advisory Services team. Mr. McGuire covers the online content business focusing on how music, movie and TV/video are extending their distribution strategies to the Internet. He has a particular interest in understanding the value of social media and social networks on existing media companies. He also looks after Gartner’s coverage of legal and regulatory issues that affect media companies. Topics include licensing issues, content-protection/DRM issues and changing patterns of media consumption among consumers. Prior to re-joining Gartner in 2000, Mr. McGuire worked with mobile computing start-ups in the San Francisco Bay Area and Southern California. He was at Dataquest from 1994 through 1997 as senior and principal analyst for the mobile computing program. Prior to that he covered Apple for PC Week after stints in PR and marketing positions at companies such as Octel, GRID and Geoworks. He has a B.A. in journalism from San Jose State University.


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