*Subject to Change

8 a.m Registration Opens
8:30 a.m. to 5 p.m. Conference Program
5 p.m. Cocktail reception

8:30 a.m.
Introduction and Welcome Remarks
Amy Jo Smith, Executive Director, DEG: The Digital Entertainment Group
Chris Carey, ESCA EDGE Conference Chair, Home Entertainment Industry Consultant

8:35 – 9:05 a.m.
What’s In Store for 2011
With increasing evidence that the worst has been seen, consumers have adjusted to a new normal but remain in a very precarious position. While existing pressures linger, new pressures are emerging. This session will focus on what’s next, as companies are looking to Nielsen for our perspective and unique view into the factors that are affecting consumer spending and retail sales. This presentation will deliver an executive level, integrated view into the state of the consumer along with Nielsen’s proprietary insights to provide clarity and direction for the industry. You’ll see new metrics around polarization, value and innovation. In addition to aligning with macro trends that have been in place for some time, we will conclude with not only our forecast of what we expect to occur but also our roadmap for success in 2011 and beyond.
James Russo, Vice President, Global Consumer Insights, The Nielsen Company

9:05 – 9:45 a.m.
ESCA EDGE Advisory Board Panel: Navigating the Path to Physidigital
In the current home entertainment landscape, consumers want access to content anywhere, anytime, on any number of devices or platforms. As we add digital to our physical offerings, there are myriad challenges that face our constantly evolving business. Supply chain executives from both the physical and digital sides of the chain will address these questions in this pioneering Physidigital panel.
Moderator: Mark Landry, Vice President Telecom, Media & Entertainment, Capgemini
Steve Dahl, Senior Vice President, Global Operations, Walt Disney Studios Home Entertainment
Herb Daniel, Senior Vice President, Domestic Operations, Paramount Home Entertainment
Vinnie Freda, Executive Vice President, Digital Logistics, Universal Music Group
Ellen Goodridge, Vice President, Global Digital Operations and Product Development, Sony Pictures Home Entertainment
Dan Miron, Executive Vice President, Worldwide Supply Chain Management, Warner Home Video

9:45 – 10:05 a.m.
How Consumers Are Changing the Way They Watch, Rent, and Buy Movies
While renting continues to be the primary method of obtaining content, more consumers are opting to rent movies through low-cost mail subscription services or digitally stream movies to their television, computer, or mobile device. As studios consider new ways to reach consumers in the digital age, the widespread appeal of renting physical or digital content demonstrates that models based on price and convenience may be the most attractive to consumers. PwC will present key findings from its’ research on movie content and digital media consumption, addressing consumer preferences related to renting and purchasing behavior, the appeal of timeliness in movie consumption, interest in special features and their impact on motivating consumers to purchase rather than rent.
Introduction: Robert Ziegler, Senior Vice President Operations, Sony Pictures Home Entertainment
Todd Supplee, CPA Advisory Director, PricewaterhouseCoopers

10:05 – 10:30 a.m.

10:30 – 11 a.m.
Warner Bros. Roadmap for the Digital Frontier
Warner has been at the forefront of growth in the digital arena, and two of their digital leaders will share how they are pioneering this evolving landscape. Thomas Gewecke, will share his vision on the myriad of growth opportunities available in the digital space, inclusive of Warner’s newest product offerings. Then, Darcy Antonellis will share her unique perspectives on recent technology and advancements in media and entertainment innovation, including 3D and the incorporation of social media into all aspects of content distribution and assets.
Thomas Gewecke, President, Warner Bros. Digital Distribution
Darcy Antonellis, President, Warner Bros. Technical Operations

11 – 11:30 a.m.
The Media Tablet: How Connected Devices Will Revolutionize Home Entertainment
Combining wireless Internet access, the media consumption capabilities of an iPod or PC into a portable device that “sells itself” to consumers guarantees that the media tablet (primarily still defined by consumers and the rest of the market as the iPad) will be the latest contribution to the fundamental changes in the movie business and other media sectors. Gartner will present their exclusive forecasts for smartphones, tablets and discuss over-the-top set-top boxes and other Internet-based devices that will shape the future of media consumption and monetization.
Michael McGuire, Research Vice President,Gartner

11:30 a.m. – 12:10 p.m.
Evolution of the Entertainment Supply Chain
Not too long ago they were known as replicators. Then they evolved into supply chain service providers. Either way, they have always been the go-to guys for the studios to manufacture, fulfill and expedite the delivery of home entertainment to their customers (retailers). Now that digital downloads are reinventing the Hollywood business model, how are these studio partners responding to continue to serve their customers and establish their future involvement in the delivery of home entertainment to e-retailers and directly to the consumer? This discussion among senior executives will explore their progress.
Moderator: Chris Carey, Home Entertainment Industry Consultant, ESCA EDGE Conference Chair
Steve Brown, Chief Executive Officer, Cinram
Michael Frey, President, Global Digital Services, Sony DADC
Ahmad Ouri, Chief Marketing Officer, Technicolor
Bill Segil, Senior Vice President, Global Video, Arvato Digital Services
Peter Staddon, Senior Vice President, Worldwide Sales & Marketing, Deluxe Digital

12:10 – 1 p.m.

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1 – 1:30 p.m.
How Media Companies are Using the Cloud Today (and How They Will Be Using it Tomorrow)
The Cloud has been THE hot topic of discussion in the industry, and analysts are predicting that Media & Entertainment will adopt cloud technologies at a pace faster than almost all other industries. This session will discuss how media companies are already beginning to leverage the cloud to manage and deliver applications and content and how the future of cloud platforms in M&E will evolve and have a profound effect on the economics of digital delivery of entertainment content.
Jake Winett, Worldwide Director of Industry Solutions, Media & Entertainment, Microsoft

1:30 – 2 p.m.
All Things 3D: Refining the 3D Home Entertainment Supply Chain
There’s more to taking a 3D movie and transferring it to the small screen. The viewing experience at home comes with its own unique optical characteristics, which necessitates a new post production process. This presentation will explain how Hollywood is working to perfect the 3D home entertainment experience, while creating new supply chain efficiencies in delivering quality 3D content to consumers.
Buzz Hays, Executive Stereoscopic 3D Producer, 3D Technology Center, Sony Corporation

2 – 2:20 p.m.
MPAA’s Approach to Content Security
Mike Robinson will provide an update on the landscape of motion picture piracy, and MPAA and Industry efforts to advance legislative, enforcement, and education agendas on the subject.
Mike Robinson, Senior Vice President and Director North America, MPAA

2:20 – 2:50 p.m.
Getting it Right From the Start: Opportunities of the New Digital Supply Chain
The DEG has been actively addressing the key issues involved in the development of a digital entertainment supply chain, with focus on the establishment of a Universal Media ID, Metadata, Reporting and File Standards. This presentation sets the stage for the Breakout Sessions where each Task Force will discuss specifics of these core elements and provide updates on the DEG Task Forces’ activities so far.
Dan Miron, Executive Vice President, Worldwide Supply Chain Management, Warner Home Video
John Crosier, Senior Vice President of Digital Architecture and Delivery, Cinram

2:50 – 5 p.m.
ESCA EDGE Breakout Sessions
Digital Entertainment Group Green Ambassador, Larry Wilk, will provide an introduction to the Breakout Sessions where industry experts share innovative ideas, processes, or perspectives in an interactive and intimate way with the audience who are free to choose which topic/area they find most interesting. The Breakouts consist of three tracks of sessions in four rooms.


Room A – DEG Task Force Update – Metadata/File Standards
The DEG Metadata and File Standards Task Force addresses pain points associated with metadata standards, file standards, artwork and package standards of digital files and associated metadata and assets. The group’s Chairs will share what they’ve learned so far.
Thomas Stilling, Executive Director, Operations Twentieth Century Fox Home Entertainment
David Tischker,Vice President, Client Operations, Sony Pictures Home Entertainment

Room B – DEG Task Force Update – Reporting
The Reporting Task Force aims to clarify financial reporting from digital retailers including POS and royalties, cleansing and processing. Their Chairs will share the progress they’ve made.
Aditya Tahilramani, Director, Information Technology, Sony Pictures Home Entertainment
Scott Ziola, Director, CRM Digital Distribution, Warner Bros. Digital Distribution

Room C – Facing the Realities of “The Cloud”
An in depth discussion on the different types of cloud services available in the market, applications for these different services and the challenges of using cloud infrastructure specifically for media enterprises. Included in the session will be examples of how media and entertainment companies are using cloud based storage, compute, web hosting and network solutions to deliver content an applications inside the enterprise and in the consumer market.
Tom Moran, Senior Director, Media and Entertainment, Savvis

Room D – Quality Assurance for Blu-ray, 3D Blu-ray and Video Downloads
The more satisfied consumers are with the products we produce, the more likely that they will continue to purchase them. So it is imperative that the quality of the products we produce is of the highest possible quality. What is involved in providing Quality Assurance for 2D and 3D Blu-ray discs and digital video downloads? How can we assure the quality of these products? What are the major considerations when reviewing and testing these products? We’ll talk about the key areas of applying Quality Assurance to 2D and 3D Blu-ray discs along with digital video downloads.
Juan Reyes, Chief Technology Officer, BluFocus


Room A – DEG Task Force Update – Universal Media Identifiers
The DEG UMID Task Force focuses on identification methods that connect internal and external processes, orders, deliveries, avails, financials, royalties, cash, etc. The Chairs of this group will provide an update on their progress so far.
Eric Iverson, Vice President, Information Technology, Sony Pictures Entertainment
Jeff Stevens, Vice President, Digital Archives, Warner Bros. Technical Operations

Room B – Building a Bridge from Disc to Digital
OTT and TV Everywhere are radically transforming the entertainment distribution business. While these terms are often used interchangeably, they have distinct business model implications and supply chain opportunities. The Blu-ray platform, frequently overlooked as a digital distribution channel, now reaches more than 50M households worldwide and enables native Blu-ray HD streaming with no gatekeeper between the content owner and consumer. Zane will discuss the opportunities for content owners and supply chain partners to leverage Blu-ray discs and network enabled Blu-ray players as part of a secure, studio controlled, “VOD Disc” solution.
Zane Vella, Chief Executive Officer, RCDb (Related Content Database)

Room C – Digital Mastering: Impact and Evolution
The alpha and the omega, the beginning and the end, in our brave new digital world, restoration and mastering have taken on a whole new meaning. Where once, when an asset was archived, it was essentially tucked away forever (think the end of “Raiders of the Lost Ark”), now it is just the beginning of a whole new life of broadcast and rebroadcast, disc release and re-release, and distribution via a plethora of online portals. Join us as we pick Theo’s brain on the changes the digital revolution is bringing to film restoration, preservation and mastering, and its downstream impact.
Moderator: Seth Hallen, Chief Executive Officer, Testronic Labs
Theodore E. Gluck, Director, Library Restoration and Preservation, The Walt Disney Studios

Room D – Balancing Supply and Demand
The way the consumer is enjoying home entertainment is changing rapidly. This global overview presentation examines market trends, the factors impacting on those trends and the implications on the supply chain. This includes a review of BD title releases, studio sku strategies and their impact on disc manufacturing capacity through to the digital service requirements of the content community.
Jim Bottoms, Company Director and Co-Founder, Futuresource Consulting


Room A – EIDR: Enabling Cutting Edge Entertainment Products and Services
The efficiency and cost-saving benefits of Universal Media Identifiers (UMIDs) are well known. This panel will focus on the role of UMIDs in enabling a multitude of new products and services that will help transform distribution, consumption and tracking entertainment content across multiple platforms and create a richer consumer experience. From revenue tracking, real-time audience metrics to better content discovery, the panel will cover a wide range of products and services that rely on real-time machine to machine exchanges of data on a large scale – only possible with reliable, universal media identifiers.
Moderator: Michael McGuire, Research Vice President, Gartner
Rob Delf, Vice President, M & E Practice, The Revere Group
Patrick Donovan, Vice President, Marketing, Digitalsmiths
Adam Powers, Vice President, Technology, Rovi
JR Yasgur, Vice President, Sony Pictures Entertainment

Room C – Understanding The Interoperable Master Format (IMF)
With the innumerable, and growing, deliverable file formats that content owners are faced with, there needs to be a way to automate the transcode and distribution process. IMF (Interoperable Master Format) seeks to be part of that solution by gathering all of the elements necessary to create the downstream deliverables in one container and providing a mechanism, the Output Profile List (OPL), to instruct downstream devices on how to produce the necessary deliverable file(s). Join us and find out how it will all work.
Arjun Ramamurthy, Vice President, Technology, Twentieth Century Fox

Room D – EA: Securely Managing Both Content and Vendors
Through their Enterprise Risk Management Tool (ERMT), Electronic Arts securely manages their content and vendor relationships using this proactive security risk management software application. ERMT provides an easy to use portal to the business to facilitate stakeholders who wish to raise business critical control risk issues, asset tracking, security incidents, SOX control, etc. Learn more about this exciting development for the content community and how your company can benefit by using ERMT.
Ben Stanbury, Content & IP Protection Program Manager, Electronic Arts

5 p.m.
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