Joe McNicholas

Joe started his retail career with Our Price Music in 1985. After a period as Regional Manager developing the store base from 70 to 330 stores he joined Virgin Megastores as Games Category Manager in 1994. He rose to Product Controller for Virgin Europe before becoming Head of Product for Virgin Megastores UK Ltd where he successfully launched new entertainment formats into the market including Sony Playstation and DVD. Joe left Virgin in 2005 to take up the role of Product Director at ChoicesUK  and subsequently joined the Webb Group as Commercial Director in September 2007 following its successful acquisition of the Choices business.

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