Niels Leibbrandt

Senior Manager Technology Marketing,  Sony Consumer Marketing Europe, United Kingdom. & Chairman European Promotion Committee,  Blu-ray Disc Association

Ever felt the desire to create and perfect your own Home-Theatre system? What started as a hobby for Niels Leibbrandt and small company in designing and selling custom made speakers at the age of 20, turned out to become the start of a professional career.

Now years later, Leibbrandt is in the unique position to co-operate intensively with some of the most respected companies in the industry on best High-Definition home entertainment standard ever created.

Niels Leibbrandt was elected Chairman of the Blu-ray Disc Association European promotion Committee per January 2009 for a two-year appointment. Leibbrandt brings a wealth of experience and modern marketing methods in the arena of introducing new entertainment formats.

Before working within Sony Consumer Marketing Europe, on the marketing of new technologies and innovations, he was promoting home entertainment standards like DVD+RW within Royal Philips Electronics. Born in the Netherlands, he holds a B.Sc. as Commercial Technical Engineer and a M.Sc. in Business Marketing

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