Pierre Olivier, TF1

August 26, 2014 · Posted in Speaker Bios 

OlivierPierre Olivier
Director Marketing & Communications
TF1

Pierre Olivier is Marketing Director of TF1 VIDEO since 2004. He joined the leading European broadcaster TF1 group end of 2004, and since then his responsibilities extended from physical Home Entertainment to digital activities (VoD) and theatrical releases (through partnerships).

Under Pierre’s marketing management, TF1 Vidéo has been the first French company to offer digital copy with physical goods and MYTF1VOD has become one of the leading VoD offer in France, gaining market share and consumers awareness through disruptive initiatives – like Premium VOD for TV series – but also aggressive advertising and marketing campaigns.

Previously, Pierre was C.O.O. of Hachette Filipacchi Films, Lagardère Home Entertainment division.

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